Craig Fisher founded TalentNet, wrote Hiring Humans, and coined AISO (AI Search Optimization). Today he runs talent acquisition operations at Rosendin, a 100-year-old, employee-owned construction company that is also a Honeit customer.
Craig is back on the Honeit Podcast to talk about structuring interviews at scale, running quick wins alongside a Workday ATS renewal, AISO for career sites, and why high-volume trades hiring still needs human conversations.
Companies don't have a recruiting problem. They have a TA operations problem.
The talent shortage is real, especially in the trades. Craig's point is that inefficiency and poor tracking are the bigger constraint. TA operations covers the whole funnel: attraction, application, interview, hire, and whether the person is still there at 30 and 90 days. Look at only one stage and you miss where good candidates leak out.
Key takeaways
- Leak test the whole funnel. Track every step from attraction to apply, interview, hire, and 30/90-day retention, not just time to fill.
- Structure the interview. Rosendin adopted Honeit to structure interviews, track interview quality, and cut cancellations and process drag.
- Don't wait on the ATS. Quick wins like interview intelligence and closing CRM gaps can run alongside a 6 to 9 month Workday renewal.
- Can ship is not should ship. Just because you can ship AI matching, ranking, or scoring doesn't mean you should, especially if you can't audit how it decides.
- Make your career site AI-findable. AISO comes down to schema, FAQ content, backlinks, and copy written by humans, so AI search tools can find and cite your jobs.
About Craig Fisher
Craig Fisher is Head of Talent Acquisition Operations at Rosendin. He founded TalentNet, wrote Hiring Humans, and coined the term AISO for employer career sites.
Watch the episode and see Honeit on your own reqs
Watch the full episode on YouTube, or find more conversations on the Honeit Podcast.
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