The Insight Gap
Notes, files and decks live in different places.
Pulling themes and quotes eats days per study.
Fake and professional respondents skew findings.
Why Honeit
Every IDI and focus group is kept safe in one place, instead of on scattered free consumer-grade AI note-takers holding respondent and client data.
Every session becomes structured, searchable verbatims and themes across the whole study.
Scheduling, respondent verification, discussion guides and live sessions on one platform.
Soundbites, scores and summaries delivered to brand teams, ready to review.
Qualitative Research Intelligence
Book participants, send reminders and run sessions with your moderators on one integrated interview platform.
Find every mention of a theme, brand or pain point across studies, segments and markets.
Catch fake and professional respondents before they reach your moderator or your data.
TalkScheduling
From recruiting participants to the final client deliverable.
Verify participants and schedule IDIs or focus groups in one place.
Your moderators lead each session with a structured discussion guide.
Honeit captures verbatims, themes and insights automatically.
Share highlight reels and interview intelligence with clients.
Example from a fictional study
Discussion guide scores at a glance for every IDI.
Verbatim clips clients can play in context.
A clear interview summary and key insights in one link.
Built For Research Teams
Run IDIs and focus groups without manual note taking or late night synthesis.
Take on more studies and turn around client deliverables faster.
Standardize discussion guides and scorecards across every project and moderator.
Build a voice of customer research repository the whole company can search.
Under the hood
Honeit gives every IDI and focus group the same structure and searchability, from recruiting participants to the final readout. Your moderators stay focused on the conversation while Honeit handles the rest.
Consistent guides keep every moderator and session aligned.
Every interview indexed by theme, segment, brand or study.
Actionable interview data captured without manual notes.
Bring the voice of customer straight into client deliverables.
Screen out fake and professional respondents before sessions.
Choose who sees each study, from your team to the brand team.
FAQ
How Honeit fits IDIs, focus groups and client deliverables.
No. Humans do the talking and Honeit handles everything else. Your moderators lead every IDI and focus group while Honeit handles scheduling, captures insights and organizes the results.
Free AI note-takers capture words, but Honeit keeps every IDI and focus group in one secure place instead of scattered consumer-grade tools holding respondent and client data. Every session becomes searchable verbatims and themes, with scheduling, respondent verification and discussion guides built in, and soundbites, scores and summaries shared with clients in one click.
Honeit automatically captures actionable interview data, including themes, verbatims and insights, so research teams spend less time on manual notes and synthesis.
Yes. Every interview is searchable, so Honeit works as a research repository where you can find every mention of a theme, brand or pain point across studies.
Honeit includes respondent and participant verification to help catch fake and professional respondents before they reach your moderator or your data.
Yes. Share interview intelligence and highlight clips with colleagues and clients, or build highlight reels that bring the voice of customer into client deliverables.